Meet Paul Maulsby: The New Executive Vice President of ABBA
We are excited to introduce Paul Maulsby, who will be taking the reins as Executive Vice President of the American Brahman Breeders Association (ABBA) starting October 15, 2024. Paul brings a wealth of experience, passion, and a vision for the future of the Brahman breed. Let’s dive into his background and plans for ABBA.
Background & Experience
Paul’s journey in the cattle industry began on his family’s commercial ranch in the high sierras of New Mexico. Growing up immersed in ranch life gave him a deep understanding of what it takes to succeed in the cattle business. He furthered his knowledge with a degree in Animal Science and a minor in Business from Oklahoma State University, where he excelled in livestock and meats judging.
After graduation, Paul managed a purebred and commercial cattle operation, transforming it into a nationally competitive program. Later, he served as the Director of Beef Cattle Operations at Texas A&M University, where he managed herds, taught undergraduates, organized major programs, and completed a Master’s degree focusing on stress in Bos Indicus cross cattle.
In addition to his roles at Texas A&M, Paul has also been involved with the Texas Junior Livestock Association, overseeing membership, programs, and shows. Throughout his career, he has maintained a consulting business that has guided numerous commercial and purebred operations to success.
A Passion for the Brahman Breed
Paul’s first exposure to Brahman cattle came early when his family grew out Brahman and Brahman-cross yearlings. He quickly saw their performance and efficiency, sparking a lifelong interest. Years later, as Director of Beef Cattle Operations at Texas A&M, he saw firsthand the breed’s influence in the Gulf Coast’s commercial cattle sector, where Brahman cattle consistently excelled.
Paul has judged Brahman shows across the U.S. for over 20 years, including the International Brahman Show. “The more I learned, the more I admired their quality and importance,” he shares. “I’m excited to be a part of this breed’s future and to help shape its impact.”
Vision for ABBA
Paul is enthusiastic about his new role and the opportunity to make a difference. “Every stage of my career has led me to this point. I am committed to making a positive impact for the breed and our members,” he says.
In the short term, Paul plans to listen, observe, and evaluate the strengths and areas for improvement within ABBA. “My goal is to ensure that all our members have the tools they need to succeed with Brahman cattle.” Long-term, he envisions ABBA being recognized as a leader both domestically and internationally, highlighting Brahman cattle as a key player in the global beef industry.
Advancing Brahman Cattle in the U.S. and Beyond
Paul sees great potential for Brahman cattle, not just in the U.S. but worldwide. Domestically, he believes ABBA can do more to collaborate with other breed associations, especially those in the Bos Taurus sector, to promote the value of Brahman genetics in crossbreeding programs.
“Brahman cattle create the ultimate crossbreed female of the south and deliver high-performing offspring that make a difference for producers,” he explains. Internationally, he is committed to strengthening ABBA’s global presence by advancing research, improving genetic quality, and positioning Brahmans as an essential breed in cattle production.
Personal Insights
Paul’s diverse career has equipped him with the skills needed to drive ABBA forward. “My experience ranges from managing large-scale cattle operations to teaching, developing programs, and consulting with cattle owners of all sizes. This background will help me understand our members’ needs while growing the breed’s global presence,” he says.
Reflecting on his journey, Paul shares: “When I was asked as an undergraduate what my ultimate job would be, I said I wanted to lead a breed association. It’s humbling and exciting to be in this role now.”
Transition & Future Outlook
Paul acknowledges that change isn’t easy, but he’s committed to making the transition smooth for ABBA members, staff, and the board. “I will always listen objectively and make fair, informed decisions to guide ABBA in a positive direction.”
He credits mentors like Dr. Chris Skaggs, Dr. Larry Boleman, and his father, Richard Maulsby, for shaping his career. Paul is excited to explore new research opportunities and looks forward to engaging with the worldwide Brahman community at the 2024 World Brahman Congress in Bryan, Texas.
Looking Ahead: Opportunities for the Brahman Breed
Paul believes the Brahman breed is a “must breed” on the global stage due to its adaptability, versatility, and maternal strengths. “It’s my mission to ensure the American Brahman remains a leader in the beef industry. We need to remind everyone that Brahman genetics are essential, especially in crossbreeding.”
Globally, Paul sees opportunities for ABBA to collaborate on genetic improvements, assist with business models for registrations, and facilitate research partnerships. “We need to promote our breed’s strengths on a larger scale, both at home and internationally.”
Paul’s experience, passion, and vision are set to take ABBA and the Brahman breed to new heights. We’re excited to see what the future holds under his leadership!
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